Venmo: Vision, Mission, Objective, and Business model

Venmo and its decade long journey

Since its inception in 2009, Venmo has been achieving new heights with every passing year, Venmo has been the app of choice for all safe, fast and social transactions between friends.

The transactions and settling up payments feel like catching up with friends. It makes friendship and bonds deeper rather than complicating them, asking for money from someone who doesn’t feel guilty like before.

After 11 years, there are almost 60 million users and millions of payment transactions with jokes and emojis in a friendly manner altogether at once place. Even after 11 years, it’s going upwards.

Venmo payment has become so advanced that with the new Venmo Master Debit card the Venmo is literally inside your wallet. Venmo is almost everywhere whether it’s transactions with friends and family or brands or businesses.

Venmo seems to be everywhere.

In this article, we will discuss about Venmo’s vision, its mission as well as business objective. But, before discussing about this, let us discuss the relationship that Venmo have with PayPal.

Venmo and PayPal

Venmo is owned by PayPal, the global leader of digital payments.

The team has grown to a large extent now. Venmo’s team consist of people who share the excitement and vision of the company with them.

When PayPal acquired Venmo, the mission statement of PayPal became the Mission Statement and Vision of Venmo.

Mission Statement & Vision

PayPal’s mission statement is: “we believe that now is the time to reimagine money, to democratize financial services so that managing and moving money is a right for all citizens, not just the affluent.

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PayPal and Venmo have been working dedicatedly on this mission statement. If we look deeply into the mission statement it consists of three parts

  1. Reimagine the Money
  2. Democratize the financial services
  3. Managing and Moving Money is Right of all citizens

This is quite an influential mission, and it seems like PayPal is dedicated to reaching this. For this, they have been innovating and adding a lot of technology. Acquiring Venmo was a part of this mission to make the payments and transactions easier.


In 2015, PayPal raised the slogan and marketing strategy

“PAY WITH VENMO” and introduced the app to the retailers. This was a great strategic and marketing move as it increased the downloads of the Venmo apps and increased the transactions through Venmo.

Venmo’s Business Model

The key success for Venmo throughout its journey has been its feel structure. The low usage fee makes the platform the best option of all.

PayPal after acquiring Venmo doesn’t change the fee structure much in order to continue the loyalty of the customers and to facilitate the old customers.

Venmo allows the retail business to pay for the merchandise and items through simple clicks via smartphones rather than the old hectic ways of transferring money. The cashless system makes it very easier for people to transact money without involving third parties.

The structure of Venmo has been designed in such a manner that it is a peer-to-peer payment application system.

The app is an alternative to wiring transfers, ATM cash and delivery services, and also processing checks. The payment is transferred instantly and both the sender and receiver are notified.

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Venmo users also have the facility to pay their utility bills instantly and easily. There is absolutely no sign up free for Venmo and the standard transaction fee is as low as 3 %. The sign-up rate is very huge.

One of the strategic changes PayPal did after acquiring Venmo was to enhance the database. PayPal already had a huge list of users that were using the eBay platform alone, now with this PayPal was able to prompt and promote the users to use both the platforms that have increased the potential to eBay as well.

Venmo’s Global mission and vision are to make transfers and transactions easy. The goal is to bring the money to the lower-income users and among all the audiences regardless of their social status.

Venmo and PayPal want to democratize the financial services so that they are not controlled by the marketing giants and the upper-class sitting on top of the policymaking.

Along with this Venmo wants to make transactions a social behavior just like other social networks so that the transfers and transactions seem like fun rather than old conventional transfer methods which seem a hectic job to do.

We are also talking about Venmo’s SWOT analysis here. Click the link if you are interested reading this also.

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