Airline Value Chain Analysis in 2022 (Detail Analysis)

Every action incorporated inside an organization must undergo a value chain process to be examined for better improvement and more compelling triumph in business performance.

It’s a business notion that Michael Porter came up with a book he published about generating and maintaining high performance inside a company. As a result, they have a competitive advantage thanks to the value chain.

Background of Airline

The airline sector includes a broad variety of firms known as airlines that provide air transportation services to paying consumers or business partners.

These air transportation services are given for both passengers and cargo and are most typically supplied by jets, while some airlines also employ helicopters.

Moreover, the airline sector is an essential aspect of the travel industry, allowing people to book tickets on flights and fly to various locations across the globe.

Pilots, ground staff and flight attendants are just a few of the employment options available in the airline sector.

What is Airline Value Chain Analysis in 2022?

Airline Value Chain Analysis on the company’s operation, marketing, sales and after sales services. For example, how the company’s use the market campaign to let people know its products. The value chain analysis below is also discussed about Airline companies’ human resources, technology, and procurement.

Airline Primary Activities

Inbound Logistics

All the input activities from materials and labour involved with airplane manufacturers, airports, food service providers, fuel companies, local transportation services, aircraft rental party, and labor members are examples of inbound logistics.

Airlines might go into meltdown if any of the activities mentioned earlier fail to meet their obligations to provide goods and services.

For example, if fuel suppliers cannot deliver gasoline to aircraft on schedule, the aircraft will be unable to function.

For the airline sector to be sustainable and profitable, all businesses must work together to guarantee appropriate supply and storage surrounding each other.


In the airline industry, there is a demand for higher efficient operations. It should be both efficient and cutting-edge. To keep their planes running smoothly, airlines contract out the assembly and maintenance of their planes to specialist businesses.

To guarantee airline quality and security, these firms must be highly specialized. All across the globe, they are responsible for coordinating, controlling, and managing their repair work. This should include equipment and the runway, airport services, and employee training.

As a result of such leadership, the airline industry maintains consistently high-performance levels.

The primary purpose of these operations is to get people ready for the actual process of turning the raw material into the finished product.

Outbound Logistics

Their outbound logistics can be proven when customers who book tickets on the phone or online successfully receive them, assuring transportation ready for customers who arrive at the airport get to their homes, and placing branches of the same airline throughout across globe to make life more convenient for passengers.

This also covers warehouse control as well. Furthermore, it encompasses receiving products or customers, inspecting the items and customers for authenticity, and verifying, storing, and retrieving things as required.

Marketing and Sales

Advertising commodities are also components of marketing and sales. Multiple advantages have accrued due to airline services increasingly being distributed over the Internet. Direct internet ticket sales account for a significant number of sales.

Their online marketing campaigns for their products and services are very effective since their advertisement appears on the screen while a user navigates to different sites on the internet.

Plenty of prospective clients may be aware of related information by these advertisements. Airlines have saved a lot of money on distribution because of the ease of selling tickets online.

Through the internet, customers can easily compare the goods and costs of other airlines and analyse the airline’s safety and its timeliness record.

Such marketing methods aid in promoting the goods, and many people choose to travel by air as their ideal form of transportation.

After-Sales Service

To keep up with the competition, every airline is working hard to keep up with their own high standards. Upgrades to the most recent technology are the first step in getting a system up to date.

It is the job of customer support to make sure that customers get precisely what they want. Almost all airlines employ customer service representatives ready to answer any queries clients may have over the phone or the internet.

Airline staff are also trained in-house service if new equipment or technology is brought in. Personnel in the fields of air transport such as technicians, pilots, office assistants, hostesses and mechanics are required to undergo ongoing education to stay abreast of new developments in their respective fields.

Airline Support Activities


The salaries of indirect maintenance crews, machine equipment expenses, quality-checking charges, and hangar expenses are the critical expenditures in the repair and maintenance allocation.

Monitoring and coordination, flight dispatching, rental, office equipment and other supplies connected to flight activity planning and management are all included in the flight management and planning allocation.

The foundational pillars of the marketing activity allocation include promotion expenses, cabin personnel and financial planning staff, leasing, office supplies, and other marketing-related overheads.

The salary of the ground workforce, leasing, office supplies, and other necessary items linked with associated services are included in the service activity allocation.

Human Resource Management

Human Resource Management (HRM) covers everything relating to the hiring, retention, and remuneration of managers and employees. There is no way for airlines to function effectively if they don’t have professional people to run the machinery.

Talent acquisition, compensation, and retention are key components in ensuring optimal outputs of products and services. As a result, the airline sector works exceedingly hard to impress both workers and consumers.

A company’s planning and management significantly influence the whole business direction.  Airlines guarantee that legal compliance, accounting, finance and public relations are all appropriately handled to maximize efficiency.

As you can see, the organization’s dominant motivator is directly related to its competence to plan ahead, manage and execute.

Technology Development

Continuous professional development (CPD) should be applied to discover areas to be improved and explore innovation in the airline industry to assure the sector’s better business performance.

Implementation of this practice has triggered the success of business continuity and customer satisfaction.

When airlines figure out simpler and better methods to conduct their operations, research cannot deny its contribution to innovation. The airline sector is no exception since it also has a research division.

Equipment for flying should be properly upgraded on a timely basis. Nowadays, new advancements emerge, and all airlines strive to keep up with the newest technology advancement available.


Airlines ensure to buy spare components compatible with the aircraft they own. The best time to buy them is when the fair market price is relatively at its best term and price.

In the airline sector, employees need to be professional with extensive experience and training in their chosen specialty, for example, those who pursue pilot careers.

An airline can’t take any chances when it comes to the safety and timeliness of its pilots, so it has to be sure that every one of them has through rigorous training.

In addition, aircraft technicians must undertake extensive training to prevent malfunctioning planes from taking off and landing.

Key Takeaways

The airline business has a competitive edge in terms of speed, making them incredibly beneficial for customers.

As a result, they can generate and perpetuate substantial revenue. There are a vast number of airlines that have formed alliances.

This is because their offices are usually located near one other at the airport, and they also share the airport’s runways. This allows them to exchange ideas and even resources, such as maintaining the runways.

The company’s designs are also highly appealing, which allows them to retain consumers. In accordance with  Michael Porter’s Value Chain, the earnings created by the airline industry are significant and sustainable.