We all know the struggle of having grease, scuff marks, and dust on our shoes. Not only does it ruin your complete outfit, but it’s also hard to clean up. The SneakERASERS made their debut on Shark Tank Season 12 when innovators Chris Pavlica and Kevin Consolo pitched their sole-cleaning idea to the Sharks.
This article will go over everything you need to know about this amazing product and what happened to SneakERASERS Shark after Shark Tank. Let’s get straight into SneakERASERS Shark Tank Update 2022.
SneakERASERS Deal on Shark Tank
Both Chris Pavlica and Kevin Consolo pitched their million-dollar idea on Shark Tank seeking an investment of $200,000 for an 8% stake in their business. This valued their business at $2.5 million.
They presented their product with a complete demo to show how effective the SneakERASERS were at cleaning tough marks from shoes. The Sharks were impressed, and Lori Greiner and Alex Rodrigues came together to offer them $200,000 for a 20% stake in their company, SneakERASERS.
Having previously invested in another shoe product that removes bad odor, the two Sharks saw this as an opportunity to widen their products portfolio. On the other hand, Mark Cuban had a slightly different approach as to how he could blow up sales for the product.
Mark Cuban offered Chris and Kevin $200,000 for a 12.5% stake which was lesser than what Lori and Alex had offered. Mark believed SneakERASERS would work better with shoe brands than on its own.
However, the Mavericks owner withdrew his offer, and the two eventually struck a deal with Alex and Lori for what they had previously offered: $200,000 in exchange for a 20% stake in SneakERASERS.
What happened to SneakERASERS after Shark Tank?
Chris and Kevin’s idea for a dual-sided sponge is awaiting patent since it’s the sponge’s innovative design that makes it a simple and convenient solution to keep shoes grime-free and shiny.
SneakERASERS’ appearance on Shark Tank proved to be a lucrative boost for the company. According to SneakERASERS Shark Tank Update 2022, the company eventually found retail partners to showcase their product to customers. While their initial sales were limited to their online store, the duo expanded their retail reach after appearing on Shark Tank.
In the year 2019, they increased their stores reach from 200 to 3000 across America. You can find SneakERASERS at Costco, Krogers, and CVS, among other leading stores.
SneakERASERS have a whopping 5-star rating on Facebook, which shows how useful the product really is. The Instant Sole and Sneaker Cleaner has high ratings on Amazon of 1,087. In addition, their products were also selected among 28 products to be featured on ABC’s Good Morning America.
The company has also introduced two new product lines called auto erasers and golf erasers.
Who came up with the brilliant idea of SneakERASERS?
Chris Pavlica and Kevin Consolo had a problem, and they came up with a revolutionary solution!
The two former college roommates came up with the innovative idea of SneakERASERS– an instant shoe cleaner. Before premiering on ABC’s Shark Tank, footwear news caught up with the duo and asked how this idea came into creation.
Pavlica confessed that he and Console always wanted to come up with a million-dollar idea. Since their time at Ohio University, the two have been a team, and these long-time friends had a prominent entrepreneurial streak that pushed them to do more.
It was this spirit, coupled with their love for shoes, that the two came up with the idea of SneakERASERS. Every investor has an “aha!” moment when a brilliant idea strikes their mind. Pavlica had his revelation when he was preparing to pitch a project to Coca-Cola. As he waited outside for his turn, he realized his shoes were dirty.
He did what anybody would do in a similar situation. He googled “how to clean my soles.” The only ideas he got were home remedies which he couldn’t use at the time. Nevertheless, he grabbed a wad of Kleenex and a sanitizer and wiped his soles clean. The result wasn’t perfect, but he did look presentable at the end.
At that moment, he was able to identify the gap in the market. He called his friend Kevin and said, “Man, if we solve this problem this might be the idea we’ve been looking for.” And that’s how it all began.
After thorough research about cleaning products and formulas, they came up with the product SneakERASERS. They quickly realized that several similar products were available in the market, but they usually came in kits and weren’t as handy for on-the-go moments.
They wanted their product to be versatile and convenient. Thus, SneakERASERS checked all the boxes with their sponge and shammy with all-natural cleaning formulas. The amazing product lets you easily clean tough stains from shoes by just adding water. The duo also developed pre-moistened SneakERASERS that allow you to wipe away dirt in a single step.
The journey of SneakERASERS
After the debut of the SneakERASERS at a Los Angeles trade show several years ago, the duo Chris and Kevin have undoubtedly come a long way. Two years following the launch of this useful product, they were able to secure a deal with a retail chain, Harris Teeter.
The supermarket chain agreed to stock their SneakERASERS in over 200 of their stores. By that time, their product was named “Sole Rubbers,” which they changed to “SneakERASERS.”
With their retail game going strong, they focused more on their online sales, and after being featured on The Zoe Report, their Amazon sales started climbing as well. The high point for SneakERASERS came in 2019 when Kevin and Chris won a nationwide Walmart competition, thereby securing a spot in 1,000 Walmart stores.
Since they won the competition, Walmart posted details of SneakERASERS on their social media pages, giving the company an unexpected boost. With everything working out for the brand, Kevin was able to secure a meeting with another supermarket giant, Costco.
Following the success of the deal with Costco, SneakERASERS went from being on the shelf of 200 stores to over 30,000 stores within 2019.
The year 2020 saw the new release of two more product lines: AutoErasers for cars and GolfErasers for cleaning golf equipment. They were launched in early 2020 at the Electronic Customer Relationship Management (ECRM) Trade Show. The new products were also presented later on ABC’s Good Morning America.
Their product, AutoErasers, was picked up by America’s top RV dealership, Camping World, to be stocked in their outlets. Thus, we can see the company has seen a lot of success during its journey. SneakERASERS’ partnership with Sharks, Lori, and Alex also proved to be in the brand’s best interest, giving them the exposure they needed to become a recognizable brand.
SneakERASERS Shark Tank Update 2022– FAQS
Let’s address some frequently asked questions about SneakERASERS.
Are SneakERASERS still in business?
SneakERASERS are very much still in business; in fact, the company has expanded its reach on both avenues: retail and online. They have sold $1.1 million to date, but the company is hopeful of closing the year at $1.8 million in sales.
What are SneakERASERS?
SneakERASERS is a fantastic shoe cleaner that restores the appearance of sneaker soles by removing dirt and grime, making them squeaky clean. While there are other shoe cleaning products on the market, SneakERASERS has a competitive edge over them owing to the fact that their product is small, portable, and more convenient.
Who is the founder of SneakERASERS?
Chris Pavlica and Kevin Consolo created SneakERASERS. They two are old friends who attended Ohio University together and majored in different subjects. The two took unrelated career paths but were united in their spirit of entrepreneurship.
What was their ask on Shark Tank, and what deal did they get?
Chris and Kevin came on Shark Tank looking for a $200,000 investment in return for an 8% stake in their company. The duo scored a deal with two sharks, Lori Greiner and Alex Rodrigues, who came together in the deal.
The final deal that SneakERASERS got on Shark Tank was $200,000 for a 20% stake from the two sharks.
Can I find SneakERASERS at Walmart?
Following the company’s deal with Walmart, you can find SneakERASERS at a number of Walmart stores across America. This includes stores in Los Angeles, Ohio, Brooklyn, and the greater Columbus.
How much does SneakERASERS cost?
The Sneaker cleaner can be brought from Amazon at $9.99.
How many product categories does the company have?
The company has three product lines: SneakERASERS, Autoerasers, and Golferasers. The first product is for cleaning shoes’ soles, while the second one works on cars. The Golf erasers are a cleaning product for golf equipment.
Can I buy SneakERASERS online?
SneakERASERS are sold exclusively on Amazon’s online store as well as other authorized dealers. You can buy shoe cleaners from any of their authorized dealers or Amazon online.