The service Industry in today’s day and age tends to struggle with payment models because the customer is not always traceable to the companies. Therefore, the certain ground needs to be covered to ensure that all the payments are recovered in due time.
This issue is further aggravated by the fact that customers are not always confident before signing up for an online product or service. This tends to be one of the gravest challenges faced by the industry today.
Therefore, businesses are striving to innovate with their business models, with a special focus on the payment modules.
The main objective here is to ensure that there are there are no deferred payments that are likely to take a strain on the company’s financials.
Hence, the main objective is to create a payment mechanism that suits the best interests of the customers.
How does Pay as You Go Model Work?
The main premise behind the Pay as You Go Model basically relies on the understanding that users are liberated by not getting themselves into recurring and continuous payment cycles.
In most subscription-based services, customers are expected to pay a flat rate, regardless of their usage. This often takes a negative toll on the customers because they often pay for the service, regardless of their usage.
Whenever customers come across such a service, they tend to overlook it for the same reason, because they do not want to commit to monthly payments, as long as they are very sure of the service and how it will add considerable value to the service overall scheme of affairs.
Hence, the Pay as You Go Model is prescribed as an antidote to typical monthly subscription models. It does not ask the customer to register themselves as a permanent user of the product.
Therefore, they are given with the option to pay for the service only when they are absolutely sure that they will be using it.
Service type and condition are also something that needs to be undertaken in this regard. For some services, customers often use it periodically and not on a perpetual basis.
The pay as You Go Model is perhaps a better fit for such service businesses because such services are expected to be on a one-time basis instead of a regular basis.
Pay as You Go Models are basically structured to utilize the services right when they need them. This is a one-time, flat fee, which can be redeemed across the agreed span of time without any recurring charge.
Examples
With the ever-spreading internet reach across the world, the element of globalization is now more intense than ever. In this regard, it can be seen that numerous companies are innovating day in and out to create the required level of trust with their customers.
Hence, numerous ideas have been implemented to facilitate customers and ensure that they are not pushed into a commitment they really don’t want to get on board with.
A prime example in this regard is that of the Microsoft Azure, Pay as You Go Service. This particular service comprises users paying for the service directly correlated with the amount of usage they have incurred.
This means that they stop getting billed the moment they stop using the service itself. Similarly, much video-making software and card creation software rely on the Pay as You Go Model.
They require the customers to purchase a certain amount of credits, and that credit can be redeemed against the usage of the service on the website. Once those credits dry out, they can no longer access the product.
Conclusion
Pay as You Go Model has widely increased in its popularity because of the fact that it proves to be exceptionally cost-effective for the customers.
As a matter of fact, it greatly helps the customers to ensure that they can pay for the service they are utilizing, compared to a flat monthly rental service (like Netflix).
However, there is a disadvantage associated with such models, too, that cannot be ignored. It often results in a lower customer retention rate because it is hard to establish customer loyalty using these programs.
However, with online businesses seeing exponential growth, this model tends to be an outclass scheme that can ensure a win-win scenario for both the business owners and the customers.
