With business models considerably evolving over the course of time, it can be seen that businesses now take consumer insights very seriously.
This is primarily because of the fact that consumers today have a higher degree of awareness, and with information asymmetries now being out of picture, consumers are now in a position to dictate the market, more so than ever.
In this regard, it becomes essential for businesses to take consumer insights very seriously, so that they can deliver in accordance with the market expectations, and in order to ensure that there are no expectation gaps existing between the consumers or the producers.
User-Based Communities can be considered as one of the many examples of how consumers today manage to stay well-connected with each other, as well as the business.
Factually, user-based communities are now taken to be very important and crucial data points for the company, primarily because of the fact that they tend to provide extremely useful consumer insights, at a very cheap price, thereby giving companies an opportunity to capitalize on these costs and retain their competitive edge.
What is User-Based Communities?
User-Based Communities can simply be defined as platforms, where users of a certain product or service get together to interact with each other. Even if they are not regular users of the product, but they have an interest in a particular product, they can be a part of the community too.
This is something that greatly helps businesses to create a substantial group of people that can act as a platform where businesses can get to know more about their customers.
User-Based communities have seen spiraled at a flabbergasting pace with the high growth in internet users across the world.
Coupled with the exponential growth, it has become inherent that user-based communities are now considered as a great tool for companies which can not only help them market their products, but also increase their organic reach by targeting new areas that were not previously targeted.
This has helped lot of companies to increase their reach, and ensure that they have substantial ground covered in terms of conveying useful product information that would otherwise be very costly to convey using traditional marketing streams.
A lot of small and medium scaled businesses make use of such communities in order to understand the consumer psyche, which in return helps them to create valuable funnels that can help them create a loyal customer base.
Other than this, user-based communities are also believed to be excellent information imparting regimes, which help users to get clarity on almost anything and everything they want.
Ranging from tangible physical products to other software, there is no denying the fact that user-based communities has greatly helped in increasing awareness within consumers, and narrowing the gap that previously existed between users and sellers of the product.
Examples of User-Based Communities
As mentioned earlier, user-based communities are highly popular today, than they ever were before. There are numerous examples of user-based communities that are creating a considerable impact on people’s lives in the modern day and age.
Reddit.com, is considered to be a user-based community and platform that is used by millions of users every day.
It involves people asking questions, and then there are other users, or other people who have gone through the same issues or problems, which help each other in order to solve the inherent issue, or give an advice regarding what can be done in order to solve the issue at hand.
In other words, there are also other companies like Nutella owned by Ferrero, who have strong user communities built around their brands.
They ran a campaign that was widely popular and people from across the globe ended up sharing Instagram stories about the campaign itself.
It proved to be an excellent, almost-free, marketing for the brand, and it further reinforced the community in terms of loyalty, and prestige associated with consuming the brand.
User-Based Communities are not always prioritized by companies because of the fact the impact they create is often underestimated. However, with every passing day, more and more businesses are trying to build user-based communities that create strong impact that is directly linked with a substantial output.
Although user-based communities might not always give exact information and data about the target market of the company, yet it can be considered as a primitive source based on which companies can make extremely important extrapolations in the longer run.
User-Based communities are a two-way street, which benefits everyone being a part of it, and using them in a positive manner.